Today I stumbled upon a few words about advertising, wise words coming from Banksy's ratty lips.People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you're not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are "The Advertisers" and they are laughing at you.
Banksy's street art glorifies what is essentially vandalism, joking around with politics, trademarks, brands and a good dose of healthy social commentary. Read his anarchist vision on advertising:
You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.
Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It's yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.
You owe the companies nothing. Less than nothing, you especially don't owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don't even start asking for theirs.
Think about it, most advertising techniques work like this, and this is almost impossible to ignore. Wherever our eyes drift, our vision is blurred with screaming ads telling us what we need, what's better and where to spend your holiday. Not just in the streets and public spaces, not just in magazines and websites, everywhere!
Banks has a point here, we did not ask for any of this! We do not want to be brainwashed by politics, trademarks, brands. Of course there is a large gap in the market, and this become boarded up with billboards. 911 views ✍ 23 feb. 12